“Once they enter a special aesthetic circle, their living space will inevitably become more and more compressed.”
“But the Remy you just mentioned is completely different.”
“Their positioning is quite precise and cruel, and that’s to say nothing of the product design.”
“Putting aside the question of whether there are references, the appearance of their products is indeed in line with mainstream aesthetics. ;”
Having said this, Pollard Watt paused for a moment and then said: “So if you will allow me to make a personal judgment,
I would prefer that you divide Gao Heng’s team into two, and the production end will be reserved first to ensure that the production line can be run at any time,
but from the design side, marketing side and market side, everything should be replaced as much as possible, even the brand should be completely replaced.
Even though you have purchased Gaoheng, the Gaoheng brand can no longer be used,
because news of his bankruptcy had spread widely. ,
everyone knows that if this brand fails, the brand value will be negative, it is better to create a new one.”
Marcus asked again: “Then what do you think, if we rebuild a brand, what should the main product position be?”
Pollard Watt said: “It must compete with products with the highest sales volume and highest market share.”
Speaking, Pollard Watt said: “In order to reduce stress and increase the success rate, many people want to start a business in a vertical subdivision.”
“They feel that the competition in the e-commerce platform is too great,
so they should set up a small business. mall or small program, and select maternal and baby products, wine, and daily chemicals,
but once you do this, you can never become a big platform, and you even have to survive in the entire ecosystem of other people’s lives, and the same goes for cars;”
“Almost every company that decides to make cars feels that new energy vehicles priced at around RMB 200,000 are the most competitive.
Outside there is Tesla, the overlord that sells hundreds of thousands of vehicles a year, and inside there are many new domestic corporate forces.,
so some companies have Let’s focus on the market that is sinking by RMB 20,000 to RMB 30,000 to RMB 30,000 to RMB 30,000 to RMB 50,000.
Some companies are thinking about entering the RMB 50,000 to RMB 50,000 mid-to-high end market. .
However, as long as we maintain this mentality, success in a segmented field is possible,
but success may never win against a giant like Tesla;”
“Tesla’s market value at its peak exceeded one trillion US dollars.
At present, the concept of new energy has subsided, and the market value is still more than 500 billion US dollars.
The combined market value of all the new domestic forces is still less than that.
It’s not that I admire foreigners and think Tesla is very powerful. ,
I will do it. He might also be advised to do this, but the An family is different.”
Speaking about this, Pollard Watt said very seriously: “The An Family’s own capital strength is strong, and the Charlie and Wade Family’s funds far exceed those of domestic new energy vehicle companies.”
“In addition, Charlie has Yisu Shipping on hand, and the number of ro - ro ships It is among the top in the world in terms of transportation volume.”
“Now the An Family has used electric batteries and acquired Gaoheng Automobile ?”