Han Meiqing smiled and said, “He is a big star, that big singer. He is very popular. Sometimes I also like to listen to his songs.”
He Yuanjiang said: “I didn’t listen to it much, but I used to like Zhiqiu very much, and I passively listened to some of it.”
Ye Chen smiled and said: “The next thing I want to discuss with you two is how to get Changying Automobile to hold twenty Tawana solo concerts in China.”
“Twenty shows?!” He Yuanjiang, who was born in economics, was shocked when he heard this number: “I have seen some financial articles before, and the articles analyzed some of Tawana’s performances in Singapore. , I am very impressed by the economic benefits brought by the club. Its performance is not just about ticket sales. As simple as advertising, venues and catering, it can attract countless fans to travel thousands of miles to watch the concert. Although it is only to watch a few hours of concerts, it will bring a lot of transportation, accommodation, catering, shopping, etc. Consumption, if it can hold 20 concerts in China, it will also have a great impact on our domestic economy.
After saying that, he couldn’t help but ask Ye Chen: “I seem to have heard that this singer has never held a concert in China. Our Changying car is not a professional show hosting company. Do we have the ability to invite him? more?”
Ye Chen smiled and said: “I have reached an agreement with him and the management company behind him. In the next few years, he will complete at least 50 concerts for me, but I am not ready to hold all 50 concerts in a row. That’s it, let’s start with 20 games this year to see the results.”
He Yuanjiang said in surprise: “This is amazing! Let’s not talk about the economic benefits that 20 concerts can bring. In terms of advertising effects alone, this is unmatched!”
“Yes.” Ye Chen nodded: “These twenty concerts will be exclusively hosted by Changying Automobile and will be exclusively sponsored by Changying Automobile. What I mean is that we don’t need to sell other advertisements and use all the advertising space. Display the brand name and logo of Changying Automobile.”
He Yuanjiang said: “In this case, a lot of advertising revenue will be lost, right? If the concert performance fee is quoted too high, does this loss of revenue mean that the cost cannot be recovered?”
“No problem.” Ye Chen said with a smile: “We won’t charge anything for these 20 concerts, so we only need to be responsible for the venue fee. For a star as big as him, we don’t charge anything.” There is no need to spend a penny. Publicity money, as long as it is officially announced, as long as he officially announces that he will hold these 20 concerts, all domestic media will take turns reporting it, and it will be reported on the front page.
He Yuanjiang said excitedly: “That’s really great. There are only concerts by top stars, and the long-term effects are also very scary. People will still talk about classical concerts after many years, which means our advertising effect will continue with the long tail of the concert.”
Han Meiqing on the side thought for a moment and said: “If our Changying Automobile is going to host this show, we first need complete show hosting qualifications. Starting from the approval of the show application, we must ensure that all qualifications are in place, including The appearance requirements for foreign entertainers should be stricter, but we don’t have them yet.”
Ye Chen said: “This should be Aunt Han’s specialty. How do you think we should solve it?”
Han Meiqing said: “The simplest solution is to buy a company with complete qualifications. After buying it, no matter what the name is, we can change it to Changying Auto Performance Brokerage Co., Ltd. Cultural Communication Co., Ltd. We need to find the right company for this. The name change and renaming procedures must be completed immediately.”
“Okay.” Ye Chen said, “Then just buy a ready-made one.”
He Yuanjiang thought for a moment and said: “We are going to hold a show. Do we need to find a platform to cooperate on tickets?”
Ye Chen waved his hand and said: “I don’t trust any show ticket platform in China. I’m afraid they will be greedy for profit and become official scalpers.”
He Yuanjiang asked: “Do you mean we will do ticket sales ourselves?”
“Yes.” Ye Chen said: “I thought about it before I came. The biggest test for this show is the ticket issue. For international top stars like Tawanna, there will definitely be no problems with the approval of various procedures for the show.” The show. , China is now also very supportive of international stars performing in China. As for the venue, there is no need to worry, because our Chinese economy has developed rapidly in recent years, and the domestic performance market is also booming. Second-tier and higher cities all have performance venues with excellent hardware. The conditions of the venue are available, and the Tawana team has brought their own stage sound required for the show, you can rest assured about all hardware issues.”
“I don’t make money from performing, so I hope there is no favoritism in the ticket sales process. It must be fair and just. Not only should we use a fair real-name system for ticket sales, but we should also use a fair and strict real-name system for entry. The review should be such that even if the audience buys a ticket for 2,000, if someone wants to pay 20,000 or even 2 million for a higher price, the latter will not be able to enter with his ticket.”
Ye Chen said this, and then said: “Because we want to ensure absolute fairness and justice, I prefer us to do ticket sales ourselves. We can develop software or a small program to handle ticket sales.”
He Yuanjiang said: “This kind of ticket software may have relatively high requirements on instantaneous traffic. It is very likely that at the moment the ticket is issued, millions of people around the world will rush to grab the ticket at the same time. If we temporarily develop a small software or program, it will be very difficult to carry a large amount of instantaneous traffic without causing problems.”
Han Meiqing on the side said: “Even if we officially sell tickets and sell tickets under real names, we still have to worry about one thing, which is technical scalpers.”
“When I was studying some new case files in the mainland, I saw a case about technical scalpers. These technical scalpers will develop some targeted ticket grabbing software. Some viewers who don’t have time to grab tickets or are afraid that they won’t grab tickets can grab tickets, you will hand over your personal information to them, and they will enter it into the software to grab them for you, as a result, their success rate in getting tickets will increase greatly, and he usually charges a very high fee in advance. After the tickets are sold, the tickets are purchased with a real-name system, and the admission is with a real-name system, but the scalpers are still inside. Making a lot of illegal profits and seriously harming the legitimate