“Yes.” Charlie nodded: “These twenty concerts will be exclusively hosted by Changying Automobile and will be exclusively sponsored by Changying Automobile. What I mean is that we don’t need to sell other advertisements and use all the advertising space. Display the brand name and logo of Changying Automobile.”
Pollard Watt said: “In this case, a lot of advertising revenue is lost, isn’t it? If the performance fee is quoted too high, does this loss of revenue mean that the costs are not recoverable?”
“No problem.” Charlie said with a smile: “We won’t be charged anything for these 20 concerts, so we only need to be responsible for the venue fee. For a star as big as him, we don’t charge anything.” There is no need to spend a penny. Publicity money, as long as it is officially announced, as long as he officially announces that he will hold these 20 concerts, all the domestic media will take turns reporting it, and it will be reported on the front page.
Pollard Watt said excitedly: “That’s really great. There are only concerts by top stars, and the long-term effects are also very scary. People will still talk about classical concerts after many years, which means that our advertising effect will continue with the long tail of the concert.”
Meiqing Han on the side thought for a moment and said: “If our Changying Automobile is going to host this show, we first need complete show hosting qualifications. Starting from the approval of the show application, we must ensure that all qualifications are in place, including The appearance requirements for foreign entertainers must be stricter, but we don’t have it yet.”
Charlie said: “This should be Aunt Han’s expertise. How do you think we should solve it?”
Meiqing Han said: “The simplest solution is to buy a company with complete qualifications. After buying it, no matter what the name is, we can change it to Changying Auto Performance Brokerage Co., Ltd. Cultural Communication Co., Ltd. We need to find the right company for this. The name change and renaming procedures must be completed immediately.”
“Okay.” Charlie said, “Then just buy a ready-made one.”
Pollard Watt thought for a moment and said: “We are going to hold a show. Do we need to find a platform to cooperate on tickets?”
Charlie waved his hand and said: “I don’t trust any show ticket platform in China. I’m afraid they will be greedy for profit and become official scalpers.”
Pollard Watt asked: “Do you mean we will do our own ticket sales?”
“Yes.” Charlie said: “I thought about it before I came. The biggest test for this show is the ticket issue. For international top stars like Tawanna, there will definitely be no problems with the approval of various procedures for the show. , China is now also vigorously supporting international stars to perform in China. As for the venue, there is nothing to worry about, because our economy in China has developed rapidly in recent years, and the domestic performance market is also booming.
Second-tier cities and above have performance venues with excellent hardware, available venue conditions, and the Tawana team has its own stage speakers needed for the show, so we can rest assured about all hardware issues.”
“I don’t make money from performing, so I hope there is no favoritism in the ticket sales process. It must be fair and just. Not only should we use a fair real-name system for ticket sales, but we should also use a fair and strict real-name system for entry. The review should be such that even if the audience buys a ticket for 2,000, if someone wants to pay 20,000 or even 2 million for a higher price, the latter will not be able to enter with his ticket.”
Charlie said this, and then said: “Because we want to ensure absolute fairness and justice, I prefer that we do the ticket sales ourselves. We can develop software or a small program to handle the ticket sales.”
Pollard Watt said: “This kind of ticket software may have relatively high requirements on instantaneous traffic. It is very likely that at the moment the ticket is issued, millions of people around the world will rush to grab the ticket at the same time. If we temporarily develop a small software or program, it will be very difficult to carry a large amount of instantaneous traffic without causing problems.”
Meiqing Han on the side said: “Even if we officially sell tickets and sell tickets under real names, we still have to worry about one thing, which is technical scalpers.”
“When I studied some new case files on the mainland, I saw cases about technical scalpers. These technical scalpers would develop some ticket-retrieval software targeted at some audiences who didn’t have time to pick up tickets or were afraid they wouldn’t be able to pick up tickets, would hand over their personal information to them, and let them input it into the software to pick up tickets on their behalf.
In this way, their success rate in getting tickets will be greatly increased, and he usually charges a very high upfront fee to take the tickets. After the tickets are sold, they are purchased and received under real names, but the scalpers are still involved, making a lot of illegal profits and seriously harming the legitimate rights and interests of other audiences.”