For Hermes, its limited-edition handbags have an amazing high preservation rate.
Even many styles are more expensive to sell in the second-hand market than first-hand, and the reason is the hunger marketing of Hermès.
Other brands can sell things for money, but Hermès doesn’t.
Because the outside price is much more expensive than in the store, if you want to buy something from their store according to the price, you must buy hundreds of thousands or even millions of additional items.
In this way, if you want to get a limited package, you need to pay more than one million yuan.
However, Hermès is also very smart. If it is a distribution, you can’t buy their hot-selling item, but can only buy their slow-moving item.
Unsalable money is very nonsense. For example, some 18k gold rings cost about 1,000 yuan, but because of the Hermes mark, they will sell for 50,000, 80,000, or even more than 100,000.
Such a ring, even if it is bought and sold out, no one wants to buy it, unless it is transferred at a very low discount.
Charlie didn’t get angry after he understood the rules of Hermes. Since they have this rule, then he just followed the rules.
So Charlie said: “In this case, I can buy other things for 500,000 yuan, right?” Sales girl’s eyes lit up when she heard this, but she didn’t expect Charlie to be a secret rich man with 500,000 yuan. Goods, too lazy to bargain, just ready to ask for it?
When she heard this, she changed her indifference and hurried forward, and said respectfully: “Sir, I will show you the things that can be used for distribution in our shop. You can see what you need.”
Charlie points He nodded and said: “I just saw a common style handbag, the price seems to be around 160,000, can that be used for distribution?”
“Yes.” The sales girl said without hesitation: ” The price of that bag is 158,888, so you need another 340,000 or so.”
Charlie was about to look at the others. At this time, a woman’s voice came from the door: “I want to see Hermes!”
Then, another man’s voice came: “Don’t look, we are going to the boarding gate.”
The spoiled woman pleaded: “! There half an hour before boarding, take me around Well,”
The man said helplessly: “Well, can only visit for twenty minutes!”
“Very kind of you”!
Right Then, a pair of young men and women stepped in.
Charlie recognized the man at a glance. Isn’t he the same Koichi Tanaka who had been with Nanako before?
How could he appear here.
FAQ Novel
Q: What is ‘distribution’ when purchasing luxury handbags?
A: Distribution refers to the requirement where customers must buy a significant amount of other, often less popular, items from the brand to be eligible to purchase highly sought-after, limited-edition handbags.
Q: Why are some Hermès bags more expensive on the secondhand market than new?
A: Due to Hermès’ ‘hunger marketing’ strategy and the ‘distribution’ requirement, the scarcity and high demand for certain limited-edition bags often drive their resale prices significantly higher than their original retail prices.
We invite you to share your thoughts and theories about this chapter in the comments section.