Most of the luxury brands’ sales have a great understanding of consumer minds.
They not only have strong observation skills but also understand customer psychology very well.
What’s more, many of them don’t have the basic modesty that a salesman should have.
For example, this Birkin 30 handbag that Claire wants to buy, the allotment quotes across the country range from more than 100,000 to hundreds of thousands.
The reason why there is such a large span is because some salespeople, always thinking to maximize the benefits.
If it is more familiar with their relationship and has been pleasing them, give gifts and give rebates to old customers.
They will give a definite amount of allocation, as long as the customer with enough goods of this amount, he can sell him a package that he wants.
However, once they meet unfamiliar guests, many sales will be in line with the principle of pitting one against one and treating other parties as monkeies.
Some time ago, in a famous top luxury shopping mall store, there was a consumer once pulled a banner protest.
Because he was fooled by sales with more than 200,000 goods.
The results of the purchase order, sales told him to give the package.
To put it bluntly, it is the sales who played with the consumer like a monkey.
The reason why sales do this is because not all products in luxury stores are popular and sought after.
For example, the brand’s bags are very popular and have a very high price premium, but their other accessories are really ugly and expensive.
A sarong priced thousands of dollars, a belt, or even tens of thousands of dollars.
And sometimes a colorful jacket can be sold to 70,000, 80,000, or even more than 100,000.
Such goods are placed in the store, almost difficult to sell, belong to the absolute stagnant goods.
So, the store will have to rely on this kind of allocation of goods in order to bring these slow-selling goods together to sell.
And for sales, the commission for selling hot items is very low, if not non-existent.
But the commission for selling lagging items is very high.
That’s why they will try their best to get consumers to allocate more goods and even do some cheating.
Although Claire does not know much about these luxury brand schemes.
But at this moment she also figured out the flavor of it and felt that the sale was probably not good, so she said to Charlie:
“Honey, why don’t we change the store and take a look.”
FAQ Novel
Q: Why is Charlie initially unable to buy the bag he wants?
A: The sales associate explains that Charlie must first accumulate a significant consumption amount in the store before being eligible for the sought-after bag.
Q: What is Charlie’s main concern about the sales process?
A: Charlie is skeptical of the ‘dark box operation,’ where product allocation is based solely on the sales associate’s word without any verifiable data to prove fairness.
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