Marcus An seeks Professor Watt’s expertise on new energy manufacturing, revealing significant An Family investments in electric batteries, chip R&D, and aerospace, admitting confusion about managing large-scale manufacturing like vehicle production after acquiring Gaoheng. Professor Watt pinpoints Gaoheng’s failure to high unit prices and immature design, contrasting it with Remy’s successful, mainstream product aesthetic and precise positioning, advising a complete rebranding and team overhaul for Gaoheng.
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Marcus said: “Because professor Watt knows so much about new energy, I really want to hear professor Watt analyze the current situation of new energy and give us some advice.”
Having said that, Marcus An added: “To be honest, the An Family is rarely involved in the manufacturing industry,
but this time we are investing in electric batteries, vehicle manufacturing, domestic chip research and development, and commercial aerospace.”
“ They are basically a manufacturing industry. .” ,
especially hope to make contributions to China’s manufacturing industry within our capabilities. “
“If we can also incubate good companies and gain economic benefits, that would be even better;”
“But to be honest, I’m still confused about how to run a manufacturing industry that can handle tens of thousands of people, especially vehicle manufacturing.”
“Gaoheng was completely acquired by us, and we will wait for them next.”
“After we dealt with the debt issue and equity transfer issue, we had to invest some more money to start production,
“But I haven’t decided yet whether to keep the original team and continue operating it for a while, or just kill them all and replace them with new ones.”
“Yes, I wonder what the Professor said?”
Pollard Watt thought for a while and said: “I personally feel that Gao Heng’s problem still lies in product positioning.”
“The main product relies on the constant accumulation of materials to increase its value, but the unit price per customer is too high and the sales volume will definitely not increase,
and in Gao Customer In the area of unit price, there is also competition from traditional luxury cars.”
“If the product strength cannot keep up even a little bit, it will be difficult to open the market;”
“And to be honest, their product design isn’t very mature yet.”