Horiyah manipulates consumer goodwill by selling low-cost, disposable items under the guise of a “show love” mentality, minimizing returns and maximizing profit. Her strategy hinges on items priced under one hundred yuan, ensuring that even if quality is poor, consumers perceive them as affordable gestures rather than risky purchases, thus discouraging returns due to the hassle and cost involved. This approach cleverly leverages the platform’s return policy by offering goods consumers are unlikely to send back.
Hero of heart The amazing son in law complete, Bahasa Indonesia
To protect consumer interests,
the platform gives consumers the right to return the product within seven days without any reason.
Every time an order is shipped, the labor and logistics costs will be charged five yuan.
If the product is returned by the customer at the end, the order is worth one cent If I don’t make a profit,
They lost five yuan, moreover, generally speaking, when this kind of thing is returned, it has already been opened by the consumer,
and the packaging is damaged.
If you want to sell it again, you have to unload it manually and repack it.
The cost back and forth quite a lot.
Therefore, once the rate of return remains high,
although gross profit margins appear high, real profit margins on the brand side are not much higher.
However, Horiyah is different.
In his live broadcast room, the rate of return was extremely low,
even a broken trash bag leaks when half filled, hardly anyone will put it back.
And Horiyah herself is also very shrewd,
he knew very well that if he brought bird’s nest and skin care products that cost thousands of yuan per customer,
although the commission is higher and he can earn more, if the consumer finds something wrong. good,
There is absolutely no “just show love” mentality,
and they will definitely choose to return the product the first time.
Therefore, he has his own business book, the first is the unit price of live broadcast delivery,
the highest is only ninety-nine, and cannot exceed one hundred yuan,
only in this way can the rate of return be minimized.
Because he knows that there is a limit to consumer love!
Nineteen nine to buy a bunch of trash bags,
twenty nine nine to buy a bundle of plastic wrap made from disposable shower caps,